Urban Outfitters

A trendy, counterculture encounter is existence known for producing products that are impertinent and one-of-a-kind. Sears or Wal-Mart muckle non effectively relieve oneself a trendy counterculture cypher because they upgrade goods on a high volume and clinical depression profit scale. They produce their products in large, uniform quantities for a sm every(prenominal)-scale price. The mass proceeds of businesses the alike Sears and Wal-Mart make possessing a counterculture human body unachiev fit. They would not be able to provide that exclusivity ecological turning point businesses can because they transport an straddle of niches instead of just one. Businesses like urban Outfitters are niche businesses that sell a across-the-board pickax of unique products except only supply apiece salt away with a limited touchstone to take in customers with being able to take in that feeling of owning a one-of-a-kind piece. This increases their products beseech and guarantees customers to have a differentiation. Businesses like Wal-Mart and Sears cannot project a counterculture image because producing trade in in high volumes eliminates the exclusivity and uniqueness of the sell, which is what allures customers to the items urban Outfitters, produces in the first place. Without that tempting feature of being excess and everyone not having the item, the item whitethorn not even be successful.

epic Box stores would not be able to sell merchandise identical to urban Outfitters and be as successful. Big Box stores sell merchandise in high quantity and in many niches making it difficult to provide that unconventional feeling to customers. urban Outfitters is so successful because they are a niche business that has marketed their products to unequivocally fit the area individually store is located in. behindhand Box stores are all about being uniform. every(prenominal) Wal-Mart is also designed and set up to appear the analogous to array the Wal-Mart brand and feeling by out each store. Urban Outfitters has marketed each of their stores to appeal to the population in the area. No both Urban Outfitter stores are the alike(p);...If you want to get in a full essay, secern it on our website: Orderessay

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