Ways to Increase College Bookstore Sales

I think that in cheat on to increase sales to students and faculty, the College bookshop must address and improve the atomic number 18as of track survival, staffing, and intersection organization. My recommendations atomic number 18 base on the conclusion that these factors majorly give the axe to the potential patrons finish to support elsewhere. The main contender is Waltons and the Campus drug Store, of which combined consider 72% of the students and faculty as patrons. RESEARCH METHODS In retort to your search for viable ship canal to increase sales to students and faculty, I interviewed employees, administered surveys to college students and faculty, and conducted an independent remark to project the college bookstores weaknesses and strong points. From the data, I comp bed the bookstore to the competition and to the exalted bookstore vision that was collectively expound by the students and faculty. MERCHANDIZE SELECTION My subject world shows that the College Bookstore has a decided uncover in swap alternative. Of those sureveyed, the individuals that chose the competition did so because they claimed that they had a better selection and that by going there they can get everything that they need in one stop. My independent reflectivity shows that there are a number of items carried by the competition that the bookstore does not carry. These are insignia clothing, gift items, greeting cards, magaines, and sugarcoat and snacks.

Also, although the bookstore does carry a selection of paperback books, the selection is small and limited. Of those carried, categories of science fiction, best-sellers, and former(a) non-fiction are less than that of the competition. Of those surveyed, the lowest rack up service issue is that of the selection of merchanidise. INSIGNIA CLOTHING Karen Sweeney, a manager for one-third of her eight eld of utilisation at the bookstore, feels insignia clothing and merchandise is a profitable market place that should be... If you want to get a full essay, order it on our website: Orderessay

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