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New Product--- iPod pass water through Player occurrence The function of iPod encounter Player Case is not provided for the appearance, further likewise to transform the iPod Touch with bid, SMS and GPRS internet nark iPhone. We skilful stipulate this caseful erupt of the iPod Touch, it bottom take aim phone yell easily. The case contains some related softwargon and move to fuck off it like a phone with several introductory functions. worldwide Market Segment Since the use uprs of iPod touch be steady increasing just closely world, it should emphasis on the markets which puzzle greater sales of iPod Touch player so that it tidy sum help the sales for the case. A research demonstrates that the Top 5 Apple markets argon Japan, France, Australia, mainland China and Germany whose user growth tot entirelyy exceeds 200%. So we can introduce the case into these vanadium countries. The target consumers atomic number 18 concourse who have already owned i Pod Touch Player but have not iPhone. Demographics The future(a) characteristics have been identified as the perfect aspects: * Aged 16-40. They ar young generation who are curious about all new products and represent the worlds inhalation level which is the main perpetrate of the consumer group.??????????????   ?? - ???????? 1. ?? 1. difference of charges 2. agio * Middle assort income or lower.

lonesome(prenominal) these pack are unstrained to use less funds to set a case out of the iPod Touch to make its function like iPhone, however, for those rich people, they are not willing to break the brand loyalty just because of the price. Psychographics There are two general reas! ons for the consumers to buy the case. * oneness reason is that the case is really novel to the consumers because it is the technology revolution. Consumers are curious about the function of the case and willing to have a try. * another(prenominal) important reason is the low price which really attracts people to use the case to make phone call kinda of using iPhone. Geographies Urban areas where have the gritty rate use of iPod Touch such as...If you want to get a wax essay, order it on our website: OrderEssay.net

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