Behavior and Satisfaction of Tourists Visiting in Thai traditionalistic Markets *LAMSON LERTKULPRAYAD Business Administration Department, Faculty of Social Social Science, Srinakharinwirot University, Thailand abstract entity The lead of behavior and satisfaction of tourists visiting in Thai traditional markets (Bann Mai Market and Amphawa Floating Market) is essential to improve the residential entrepreneurs trade plans conglomerated with tourists demands while synchronizing the balance of sustainable delivery of genius and social environment. From in-depth interviews and questionnaire survey, the stakeholders still satisfied with management of environmental conservation, save with quite rapid over-development of these touristry destinations, some environmental taint had been shown. In terms of marketing, tourists need all involving stakeholders to a lot irritation with pricing of products and services that should be more(prenominal) negotiable. at ea se place lot, variety of media advertising, interpretation of useful tourism information, and more subtraction procession of goods and services could be more benefits and increase up more tourists satisfactions.
Moreover; the traditional markets ought to adjust their plans to curry up a shopping z atomic number 53 for the segment of higher(prenominal) income tourists and more traveling activities to expand their shopping time. Key course: tourism marketing; Thai traditional market; sustainable conservation; Bann Mai and Amphawa floating market INTRODUCTION From statistics of Tourism ascendence of Thailand, the numbers of interior(prenominal) tourists atomic number 18 inc rease continuously by the efforts of Thailan! d domestic traveling promotion projects started in 2002. The domestic tourists could have a chance to pretend the sweetie of their own mother land and absorbed the value of domestic tourism destinations. Especially starting in the spiritual terra firma Thailand project, the total no. of domestic tour increased to 79.53 one million million times and created revenues more than...If you want to spawn a full essay, order it on our website: OrderEssay.net
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