The Chevy Volt Case Study

Planning for the chivvy Volt Pamela Abstract This paper explores the tidings questions regarding everyday Motors and the nark Volt vehicle. The questions focus on the strategical decisions that were made to constitute the chafe Volt and the implications surrounding the lift bankruptcy of General Motors. In play are away and inner(a) factors that light-emitting diode to the near collapse of General Motors. The internal factors included, but are not limited to, GMs unwillingness to counterchange their strategic plan in an milieu that no overnight supported their product. The external factors included inunct prices and gas prices that were increase sharply (Hill and Jones 2010). With the constant threat of planetary warming, consumers were becoming more than concerned with the carbon dioxide that the large SUVs emitted into the air. It was important for GM to position themselves alongside their competition and manufacture a vehicle that would be mor e fuel cost-effective and environmentally safe. The Chevy Volt, which has a large lithium outpouring and a throttle engine that kicks in is the brainchild of deuce men, Bob Lutz and Larry fire (Hill and Jones 2010).

Planning for the Chevy Volt The Chevy Volt case is definitely an example of GMs ohmic resistance to change their strategic decision making in a changing environment and uncertain economy. As stated, GM was comfortable manufacturing the gas-guzzling SUVs and failed to strategically plan in the enkindle of increasing oil prices and the found that these vehicles were having on the environment. As a result of the increase in gas prices, the SUVs that they construct were no longer economically feasi! ble for consumers. In a large organization interchangeable GM, there was certainly resistance from some of their managers to not assert the Chevy Volt. This is an example of cognitive biases. A specific cognitive bias that GM displayed was escalating commitment. gibe to the text, Hill and Jones (2010), escalating commitment occurs when...If you necessitate to get a entire essay, order it on our website: OrderEssay.net

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