Marketing analysis of Famous Amos (Singapore)

Executive Summary far-famed Amos was established in the social class 1983 in Singapore. It is now nether Kellog?s Company since it was bought all over in year 2001. Famous Amos offers cookies with nine varieties of flavours. It point of intersections in addition includes muffins and brownies. They make out the consumer with its finest and freshly made cookies. They entrust in making the shepherds crook tail for the future generation. Famous Amos Cookies are also recognized as the best chocolate chip cookies in the world. Their cookies also meet the needs and wants of the audience. Famous Amos is also widely distributed in the island. Famous Amos tar occurs audience are in the first step forward the cookies and chocolate lovers. However, they segment their products Geographically; around the world, Demographic; targeting kids, sweet adults and adults, Psychographic; interest in chocolate cookies, and Behavioral Segmentation; pile be used in any occasion. Famous Amos squash out is broadly on its superior quality product and its weakness is chiefly on its marketing skills, which is promotion. This is because, they did not press as frequent to inform the consumer about its existence. Famous Amos opportunity is having planetary expansion and threats that it may face is the increase in senescent population when its target audience are broadly speaking upstart adults. Famous Amos competitor is Mrs. area and Little Jerry?s Place. Mrs.

Field is its major competitor as they are exchange mostly the same and it is also known. However, Famous Amos still rest competitive by continuing to produce new products and packaging designs to intone their co mpetitive positions. Company Profile of Famo! us AmosFamous Amos was form by Wally Amos. He was a veteran who worked as a gift agent with William Morris Agency. He started with sending home-baked chocolate cookies to celebrities mainly to attract them before opening a gillyflower in Los Angeles, California on 10 March... If you want to get a full essay, order it on our website: OrderEssay.net

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