Nike Inc.

Executive SummaryNike is the largest merchandising sports footwear and clip in the world. It manufactures and distributes its products at both martable price point to a ball-shaped food market. In order to stay ahead of its competitors, Nike needs to focus on certain areas. This paper will examine Nike?s Mission, intake and Values statement. Environmental analysis along with its long specify objectives will be discussed. A SWOT analysis of the caller will be done in order to draw intercourse its strengths and weaknesses. Its strategic analysis will be cover along with Nike?s Financial information will be discussed followed by its critical success factors and control system. Background. Nike, the companionship with the known logo ?Just do it? is the largest athletic footwear selling order in the world with a 33% global market share. Nike?s main focus is to design, develop and market universal its footwear, apparel, equipment, and its accessories. Nike was incorporated in 1968, Oregon, and is one of the largest and a truly healthful known seller of athletic footwear and apparel in the world. Nike designs its athletic products for specific athletic use, but round peck wear the company?s products for casual or unoccupied purposes as well. Some of the company?s enlighten selling products include running, basketball, childrens, cross-training and womens shoes. Nike Inc.

also designs special shoes for outdoorsy activities such(prenominal) as tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational purposes. The company sells its products in approx. 120 coun tries through independent distributors, subs! idiaries and licenses. Nike was recognized as an Oregon company that successfully adopted international act upon within the state itself (Annual report on form 10-K (2006). Nike has fivesome constituencies which are the shareholders, consumers, business partners, employees, and the community and it is Nike?s responsibility to deliver... If you embroil to get a full essay, order it on our website: OrderEssay.net

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