Kodak Marketing

The Kodak brand has always ranked among the top in the human being by name recognition and quality. Eastman Kodak has built its brand accuracy since 1888 when George Eastman produced the first camera that simplified the complex process of picture taking and made it available to everyone. Since then, Kodak has pioneered many new products to numerous markets for a multitude of reasons: pleasure, business, medical, scientific, and entertainment. In the early long time of 2000, Kodak was face up with a huge challenge as their primary(prenominal) driver of revenue, dissipate camera and processing was losing popularity. Technology was driving the trend to go digital and Kodaks film business was clearly in jeopardy. Kodak shifted their master(prenominal) guidance to digital and over the last five years has establish a leader in the market today. In 2001, Kodak introduced the well Share System which consisted of a digital camera and docking facility station. The same year, Kodak acquired Ofoto, the leading online photography service. This paper entrust cogitate on Kodak as a alliance and their main products in the infoimaging industry, the digital camera, easy share, and on-line processing. In February of 2005, the market examination firm IDC announced that Eastman Kodak was in a strong and boastful position in the US consumer digital photography market.

IDC as well placed Kodak at the forefront of the competition with almost 22 % of the market. A competing market research group, NPD,gave the top spot to coupling other competitors in his field, Sony and Canon. However, the NPD group conceded Kodaks dominance in the household plate printin g market, noting that the Kodak Easy Share p! rinter docks were the trump out interchange photo printers in 2004. Kodak has positioned itself to be a superior company in the delivery of consumer images. This paper will alike probe where Kodak focused its marketing... If you want to get a wide of the mark essay, prepare it on our website: OrderEssay.net

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