Athletic Footwear Industry Analysis

gymnastic Footwear and App atomic number 18l Industry crowd 7: Kirsten Ross April consume Wenjun Zhao Elizabeth Poe Xaio Li Juexin Feng Friday, February 24, 2012 *link for photo: Deviantart nike 1 NAICS/ countersink Codes NAICS code SIC Code 316211 316211 316219 316219 316219 316219 316219 316219 316219 316219 3021 3021 3149 3149 3149 3149 3149 3149 3149 3149 Description acrobatic shoes, plastics or plastics doctor framework f number (except cleated), manufacturing. gymnastic shoes, safe or preventative restore material speeding (except cleated), manufacturing. Athletic shoes (except rubber or plastics soled with fabric upper) manufacturing. Cleated acrobatic shoes manufacturing. Footwear, athletic (except rubber or plastics soled with fabric upper), manufacturing. Golf shoes, mens cleated, manufacturing. Golf shoes, womens cleated, manufacturing. Leather upper athletic footwear manufacturing. Shoes, athletic (except rubber or plastics soled with fabric upper), manufacturing. Vinyl upper athletic footwear manufacturing. Friday, February 24, 2012 2 Major Economic Characteristics of the Industry billion dollar manufacturing This market is beginning to decline somewhat, however experts seem on that point could still be some thin bursts of growth occasionally. Characterized by having a small number of bigger players.

Friday, February 24, 2012 3 Industry effort Forces Fashion trends (+) Change in society (healthy lifestyle) (+) Changes in consumer sports preferences (sport popularity) (++) Changes (rise) in manufacturing cost (--) Friday, February 24, 2012 4 5 Forces Model Substitute Products (of ?rms in other industries) M Suppliers ! of primordial Inputs M Rivalry Among Competing Sellers Buyers S W Potential modern Entrants Friday, February 24, 2012 5 W 5 Forces Model: Rivalry muscular severe because industry is shrinking in the U.S. Switching costs are low Strong rivalry between spacious players Friday, February 24, 2012 6...If you hope to get a full essay, order it on our website: OrderEssay.net

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