Marketing a new product for Cadbury's

Contents ObjectiveDetailsPage N drinking chocolate 1An investigation of the current selling salmagundi of Cadburys2 - 6 2Secondary and primary question methods7 - 18 3SWOT and PEST analysis20 - 24 4Methods of analysing the selling opportunities26 - 30 5Creating a new marketing convenience based on research32 - 34 BibliographyBooks and other sources used cecal appendage Validity Checks An investigation of the current marketing mix and strategies of Cadburys cornerstone I am going to investigate the current marketing mix and the strategies used by Cadburys. The marketing mix is the 4Ps (Product, Price, define and Promotion). I will get the tuition required from discordant sources. in general I will use textbooks, the net income and through whatsoever primary research (visiting supermarkets and shops). I got both(prenominal) pricing information from the local Sainsburys supermarket. I looked on the Cadburys website for special information on Cadburys. Product Pr oduct Type Cadburys offers a wide assert of merchandises for more different people. Cadburys has deep embrown aimed at children, 16-25year old, 25+, males and females. The products offered by Cadburys come in many another(prenominal) different sizes, the sizes argon dependent on the market they ar aimed at. Children usually have depressed appetites so most childrens umber comes in small packs. A good example of this is the Cadburys Buttons enjoin. This range started out with just small bags for children and then the bags got even small for children. Then Cadburys released giant buttons and buttons in big bags. This was not just to provide for the whole of the market but to increase double-dyed(a) revenue as thoroughly. Giant buttons were aimed at older children and adults, as well as children with very large appetites. Product life storytime Cycle The product behavior cycle shows the sales of a product over time. When the product is launched, sales tend to be slow . If the product succeeds... ! The strength in this work lies in the authors instruction of marketing concepts and their application in solving real life problems. Great work therefore! If you want to get a full essay, order it on our website: OrderEssay.net

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