Consuming Impulses

------------------------------------------------- consuming Impulses Dennis W. Rook, University of Southern California Stephen J. Hoch, University of scratch elevate - This piece of music offers a mental lay of consumer impetus purchasing episodes. It goes beyond the bar definition of impulse buying (i.e. unknowing purchases) by distinguishing quin crucial elements: I) a sudden and unbidden desire to correspond; 2) a stir of psychological disequilibrium; 3) the barrage of psychological fighting and struggle; 4) a reduction in cognitive military rating; 5) lack of regard for the consequences of impulse buying. A study of 202 adults was conducted. A consumer impulsivity scale was developed and then tie in to other consumer behaviors. gulp upon depth interviews, we identified the distinctive elements that specify the onset, structure, and psychological sate of prototypic consumer buying episodes: product emanations, instinctive urges to consume, the inner co nverse (cost-benefit analyses, resistance strategies, rationalization, guilt), and impulse persistence and power. [ to call ]: Dennis W. Rook and Stephen J. Hoch (1985) ,Consuming Impulses, in Advances in Consumer query saturation 12, eds. Elizabeth C. Hirschman and Moris B. Holbrook, Advances in Consumer Research Volume 12 : Association for Consumer Research, Pages: 23-27. Advances in Consumer Research Volume 12, 1985      Pages 23-27 CONSUMING IMPULSES Dennis W. Rook, University of Southern California Stephen J. Hoch, University of Chicago [Order of authors was determined by a impertinent of a coin.] ABSTRACT - This paper offers a psychological model of consumer impulse buying episodes. It goes beyond the standard definition of impulse buying (i.e. unplanned purchases) by distinguishing five crucial elements: I) a sudden and spontaneous desire to act; 2) a state of psychological disequilibrium; 3) the onset of psychological conflict and struggle; 4) a reduc tion in cognitive evaluation; 5) lack...If y! ou want to cook a replete essay, order it on our website: OrderEssay.net

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